If you think the American consumer is hurting from the effects of identity theft, think for a second about what it’s doing to the other victims: American businesses. Javelin Research estimates that online retailers lost $21 billion in potential sales because identity theft victims are now afraid to shop online.
If you’re looking to keep your personal information safe, there are other things to do to protect yourself besides quitting your online shopping altogether. Here are just a few:
• Only shop at reputable, secure sites. Look for the lock icon in the navigation bar and an https in the site address when you get to the online order form.
• Never send credit card information over email. It is not a secure way to submit this information, especially if you’re using a non-corporate address.
• Read reviews of online businesses before you patronize them. Check and see if they have been approved by the Better Business Bureau.
• Check websites for VeriSign “badges” or notices of other reputable brands of security software.
If you’re not sure if a site is secure, always give yourself the benefit of the doubt, not the site. If your instincts t